York Peppermint Pattie
York Peppermint Patties have been around for a while. Over time the brand name, its look and the taste haven become embedded into American culture. We asked ourselves how we could remind people that the old look and taste of York is not stale and boring—but classic and timeless.
To position the candy as a classic, we considered other mediums in which classic is used as a descriptor. Specifically, we thought about music. Besides being a genre within itself, the term classic is used to describe the greatest and most important songs and albums.
AD: Kevin Do
CW: Andy Verderosa
UX: Christina Brooks
